Health First’s Brett Esrock on How the Space Coast Can Shape Its Brand to Secure Our Economic Future
October 01, 2022

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BRETT ESROCK, Senior VP, CEO Hospital Division, Health First explains why a unified branding initiative for our community will capture the essence of the Space Coast – and “define our community before someone else does.”

I remember it like it was yesterday, settled around a conference table in Waco, Texas, with fellow community leaders to discuss how we could leverage Prosper Waco, a community impact initiative to transform Waco’s economic future.

Fast forward five years, and add in a new location—Brevard County, where I was approached by Lynda Weatherman, President & CEO of the Economic Development Commission of Florida’s Space Coast, with an idea to support a similar collective community branding initiative, Mission Space Coast. I didn’t need much coaxing to get involved.

I have seen firsthand the long-term positive impacts unified branding can have on a community. Working with stakeholders at various levels to clearly define a community brand takes diligence and substantial community involvement. While enthusiastic, I haven’t forgotten the work involved with such an undertaking.

To read the full story in Space Coast Daily, CLICK HERE.