Space Coast business leaders and residents are working together through the ‘Mission Space Coast’ process, which includes a three-step discovery phase that aims to define the essence of our region. Overseeing the effort is the Mission Space Coast Reporting Board, chaired by BRETT ESROCK, CEO, HOSPITAL DIVISION, HEALTH FIRST.

Across the nation, competition is intensifying among communities as they battle to attract and retain businesses, skilled talent, and tourists alike. This fierce competition is leading to an increasing number of regions across the world recognizing the importance of a collective community brand. These brands strengthen competitive standings in the national and global marketplace as they capture the essence of a community, telling a story through a unified voice.

Understanding the importance of a strong community brand, the Economic Development Commission of Florida’s Space Coast (EDC), in partnership with the Space Coast Office of Tourism (TDO), has launched an official initiative to conceptualize a unified community brand for Florida's Space Coast. First announced at the EDC’s Annual Meeting in February 2022, work is officially underway as the two organizations join together for Mission Space Coast: One Voice-One Brand.

Space Coast business leaders and residents are working together through the ‘Mission Space Coast’ process, which includes a three-step discovery phase that aims to define the essence of our region. Overseeing the effort is the Mission Space Coast Reporting Board, chaired by Brett Esrock, CEO of the Hospital Division, Health First.

To read the full story, CLICK HERE.