Countdown to the New Broker Portal.
On June 2, we're moving to EvolveNXT – a simpler, more intuitive Broker Portal that streamlines onboarding, training, recertification and more. Additional portal tools launching through 2026.

Getting started with Health First Health Plans.
Broker Assistance
Customer Service
Member related inquires, such as plan benefits, ID cards, provider network, pharmacy, claims, and making a payment.
Broker Concierge
BrokerConciergeTeam@hf.org
Local: 321.434.4945
Toll Free: 1.877.693.6489
Member Support
Medicare Advantage
1.800.716.7737
Member Support
Individual & Family
1.855.443.4735
Sales Liaisons
Sales and enrollment consultations, plan related questions, product training, industry guidance, marketing requests.
Medicare Advantage
LaToya Bognear-Jones
LaToya.BognearJones@hf.org
321.434.4330
Individual & Family Plans
AnnMarie Chapman
AnnMarie.Chapman@hf.org
321.434.4726
Joanna Collazo (Hablo español)
Joanna.Collazo@hf.org
321.434.4840
Appointments & Onboarding
Appointments, certifications and onboarding questions, portal login, navigation, and training.
Broker Services
HFBroker@hf.org
Commissions
Book of business and commission statement inquiries.
Broker Commissions
Commissions@hf.org